Italy is famous for its art and food but also for its fashion and design. The heart of super car design and production is in Emilia Romagna, the region to the North West of Tuscany. Lamborghini, Ferrari, Maserati, Ducati and other world famous brands are all from the area called Motor Valley where the love for cars, motorbikes and speed passes from generation to generation. Let’s focus on Lamborghini in this article.

How to Get There

The Lamborghini Museum is in the small town of Sant’Agata Bolognese. The easiest way to get there is by car. Take the highway towards Bologna and go over the Apennines (make sure to have snow tires or chains from November to April). Exit the E35 at Valsamoggia and then continue towards Sant’Agata. If you don’t feel like driving, I Just Drive organises Lamborghini Factory and Museum tour from Florence.

Origin Story of the Brand

The rivalry between Lamborghini and Ferrari dates back to the 60s. Ferruccio Lamborghini was a rich industrialist that produced tractors, boilers and air conditioners. After buying a Ferrari 250 GT, he returned to the dealership and complained to Enzo Ferrari about the performance of his car and offered tips on how to improve it.

Ferrari 250 GT
The Ferrari 250 GT is the car that inspired Mr. Lamborghini to produce his own line of sport cars

Mr. Ferrari was offended and answered back: ‘What would you know, you only make tractors!’. Lamborghini, feeling insulted, decided that he would get the best engineers and create his own line of sports car. The first model ever produced was the 350 GT Granturismo two-seater which came out in 1964.

The Lamborghini 350 GT
The first car ever produced by Mr. Lamborghini

Different Tours

Museo Lamborghini, also called Museo delle Tecnologie, gives you the possibility to discover more about the story of this famous brand, its iconic models and the technology and engineering behind them.

The museum is interactive and even has a driving simulator to feel like you are behind the wheel of a Lamborghini. In Spring and Summer the museum is open from 9.30 to 7.00 pm. In Autumn and Winter, it closes an hour earlier. The entrance fee is 15 euros a head but goes up to €20 if you are interested in a guided tour. Make sure to book it in advance.

Hardcore fans might want to combine a museum tour with a factory tour. You will get to spend 45 minutes witnessing how a car is assembled and ask your guide questions. This production line tour gives you a more practical insight into the brand today and its most recent models. Again make sure to book for this special visit in advance. Cost, €75.

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